As many of you are likely aware, we recently announced that Bradford White Corporation acquired Universal Technologies of Wisconsin, Inc., Bock Water Heaters, Inc., and Tank Technology, Inc. These businesses are collectively known as Bock Water Heaters. Bock is a Wisconsin-based water heater and storage tank manufacturer with two manufacturing facilities in the Badger State. The company is well known across the industry as the leader in oil-fired water heating and offers a broad range of commercial and specialty water heating and storage products.
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We’re pleased to share that the new ‘Manufactured in America’ labels are officially in production and being proudly displayed on all tank-type water heaters manufactured in our Middleville, MI plant. At Bradford White, we’re proud of our manufacturing and sourcing commitment and highlighting that strategy on our products is already being met with positive feedback from customers. Keep an eye out for the new labels in the field!
We’re pleased to share that P-M & Associates now represents Heat-flo, in addition to Bradford White Water Heaters, throughout their entire territory. Over the past six years we’ve developed a strong partnership with P-M & Associates and this expansion of their product offering is well deserved.
“We’re extremely excited to award P-M & Associates the Heat-flo product line,” said Mark Avron, National Sales Manager, Specialty Products. “As we continue to acquire companies that provide synergy with our existing portfolio, it’s important that we are partnered with rep agencies like P-M & Associates that can seamlessly take on these new product lines and provide immediate sales growth opportunities.”
We’re pleased to share the launch of our new Spanish landing page. This page on For The Pro® is a one-stop shop for our Spanish-speaking customers to access resources at their fingertips. They’ll find Spanish-translated brochures, sell sheets, videos, technical documents and more. We’ve also added Spanish technical documents to the main Technical Documents page on our For The Pro® site. We’re always working to elevate our customer experience and this initiative was a direct response to feedback from the field. It took months of hard work, and we’re excited to be able to offer Spanish resources to our valued contractors and broader customer base.
We’re pleased to announce the promotion of Sarah Weising to the position of Team Leader-East. In this new role, Sarah will continue to manage her daily responsibilities for Region 6, while working closely with internal and external customers across Regions 1 and 2, as well. To ensure we are providing the highest level of customer service across the whole country and to properly align our team, Tianna Lynch-Mills will be transitioning to the role of Team Leader-West. Tianna and Sarah will both continue to report to Ashley Harrigan, Customer Service Manager.
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We are pleased to announce that Cory Pittman has joined the Bradford White team as Regional Sales Manager in the Western Region. Cory comes to us through our acquisition of Heat-flo, where he served as the Sales Manager for the Western U.S. and Western Canada. In his new role, Cory will work closely with our manufacturers’ representatives and distribution partners to support the company’s sales initiatives.
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We’re pleased to announce that Alex Clark has joined the Bradford White Corporation Marketing Team as our new Brand Manager. In this newly created role, Alex will be responsible for the overall image of the corporation from a brand perspective. He’ll focus on developing a brand strategy that will ensure our products, services, and reputation resonate with current and future customers.
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It has been the goal of the Bradford White Supply Chain team to promote consistency and confidence throughout our extended enterprise. When we’re doing our job well, we’re able to be opportunistic in the pursuit of sales without sacrificing customer service. To that end, we’re proud to have implemented and stabilized our nationwide distribution network. This was truly a team effort and would not have been possible without the hard work and dedication of the Supply Chain, IT, Sales, and Order Management Teams.
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2025 is off to a strong start for training events! Thank you for consistently submitting your trainings on RepConnect® and more importantly, for hosting them in the first place. We place so much value on training for our contractor customers and it’s great to feel your shared commitment. A special shoutout goes to Rich-Tomkins Company, Preferred Sales Inc., & Signature Sales Inc. for entering the most training events in the first quarter of this year! We will send another recap at the end of the second quarter.
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Based on customer feedback, we created this video and presentation which outlines best practices when it comes to properly handling Bradford White products. We are planning to share this resource with wholesalers via email on April 21st but wanted you to have the chance to see it first. The video and presentation will also be available for wholesalers on For The Pro®. As always, thank you for your feedback and we hope this is a helpful tool for you and your customers.
Commercial light-duty utility models are an easy add-on for your commercial sales growth. Most customers stock and sell residential 6, 10, 12, 15, and 20-gallon residential electric water heaters. In most cases, these water heater models are installed in a commercial application. Think about this: what if your customer stocked light-duty commercial versions of these models and offered/suggested/promoted commercial models over residential models? How many commercial sales do we lose because they aren’t stocked? Light-duty utility models should be an area of focus for your outside sales team as they’re a fit for every wholesaler. Spending some time understanding and presenting the simplicity of converting a single element heater can have a huge impact on your commercial sales growth.
In an effort to reach the broadest and most accurate customer audience, the Communications Team is actively working on cleaning up our rep and wholesaler email distribution lists. We know there have been quite a few customers who haven’t received recent communications, and we want to ensure no one misses critical company messages. Rep Principals are helping us collect the names and email addresses of all relevant wholesalers. As for the rep distribution list, this is pulled and maintained through RepConnect®, so please make sure everyone at your agency is registered and has an active account. Thank you for your patience and support!
Please be on the lookout for an upcoming communication and survey from Ryan McAndrews, our new Wholesale Channel Marketing Manager. We are looking for your help in providing us with feedback and ideas, so that Bradford White can better understand the needs, preferences, and expectations of our manufacturers’ representatives.
While state policymakers continue to grapple with questions about lowering emissions in their state or leaning into requiring all-electric buildings, a tool that is becoming increasingly considered is requiring the use of Ultra Low NOx (ULN) boilers and water heaters. While this concept was originally utilized as a method to lower NOx emissions and bring certain areas into attainment with the federal Clean Air Act, environmental advocates and policymakers are now trying to utilize it more creatively to accomplish other objectives as well.
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