Welcome Alex Clark, Brand Manager
We’re pleased to announce that Alex Clark has joined the Bradford White Corporation Marketing Team as our new Brand Manager. In this newly created role, Alex will be responsible for the overall image of the corporation from a brand perspective. He’ll focus on developing a brand strategy that will ensure our products, services, and reputation resonate with current and future customers.
Alex comes to Bradford White with a decade of industry experience. For the past ten years, Alex has worked in brand management and sales roles for companies such as Lowes, Stanley Black & Decker and TTi Industries. He earned his Bachelor of Science degree in Mass Communications from Bloomsburg University of Pennsylvania.
Alex will leverage his expertise and vast industry knowledge to ensure our brand is recognizable, consistent, and appealing to customers. He’ll develop and execute a comprehensive brand strategy by analyzing data to make informed decisions based on consumer trends and competitor analysis. That strategy will help define our brand identity, positioning, and messaging across all marketing channels. The BWC Marketing Team has grown strategically to shift to more of a specialized department and we’re thrilled to have Alex onboard to elevate the brand and image of the entire corporation.
Alex lives in the Conshohocken area, not far from our Ambler office, with his fiancé and their two dogs, Bruno and Mia. Outside of work, Alex enjoys spending time with his nieces and nephew, golfing, and cheering on whichever Philadelphia sports team is in season. As an avid Phillies fan, he’s eagerly awaiting another summer at the ballpark and hopefully, another Red October.
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