

We’re just a few weeks away from the 2025 BWC Sales Meeting and we truly cannot wait to host you! The sales meeting is a longstanding Bradford White tradition and we’re excited our valued rep agencies will get to experience it once again. There’s so much hard work and preparation that goes into this multi-day event and it’s all hands on deck as the countdown is on. We look forward to spending quality time connecting, networking and learning together in Fort Lauderdale next month.

Back by popular demand, the Bradford White For The Pro® Photo Contest is officially live with a brand-new prize this year! Now through October 31, 2025, contractors can submit a photo posing with a Bradford White installation for a chance to win a custom Carhartt® backpack. Winners will be selected weekly. To ensure another successful year of the contest, please help us spread the word using the provided social media toolkit. You can also share and distribute this flyer which explains the contest rules and additional terms and conditions. Flyers can be placed on counters, passed onto wholesalers, given out during training seminars, tradeshows, events and more. Thank you for your support, we can’t wait to see the photos come flooding in!

We’re a few weeks away from the launch of our new AeroTherm® G2 hybrid electric heat pump water heaters and to help you prepare, the Bradford White team will be hosting two virtual rep training sessions. These webinars will arm you with the information you’ll need to successfully support this new product, and ultimately your customers. The training sessions will be an hour long and will cover new product features and details regarding the launch timeline. You’ll also be able to ask the Product, Sales, and Marketing teams questions. Keep an eye out for an email with the webinar dates and times.

We’re pleased to announce that our ElectriFLEX HDTM (CEHD) now has even more field convertibility and flexibility with the introduction of our 18 kW model in the 6-element configuration and the 36 kW model in the 9-element configuration. These kW and voltage options extend your conversion flexibility by allowing you to stock your desired SKU and convert up or down with ease. Click here to learn more.

Please be aware that we’ll not only have a booth at this year’s ASPE Tech Symposium, but we’re also presenters. We look forward to connecting with engineers from your territories and educating them on our product portfolio as well as the future of commercial water heating. Our presentation topic is “Navigating the Future of Commercial Water Heating: Key Insights on DOE 2026 Updates, Efficiency, Venting, and Retrofit Design.” Please help us spread the word to engineers in your region, we’d love to see them at booth 400! ASPE is September 24th through the 28th this year in Orlando, FL.
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