AHR 2025 is just a few weeks away and we’re excited to hit the show floor in Orlando! This year will be the first time the entire Bradford White Corporation family of companies will be in one booth. We’ve grown significantly since last year’s tradeshow and can’t wait to unite our expanding portfolio of companies and showcase our latest products and innovations. You can expect live demonstrations of FloLogic’s smart leak detection technology, products from all our businesses, frequent live presentations and more.
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The momentum behind the Bradford White Commercial Sales Team continues in 2025! As many of you know, we added new leaders and members to the Commercial Sales Team last year as part of our push to help drive the company’s commercial sales initiatives. Patrick Aquino, Senior Director of Commercial Sales, strategically organized his group and focus into three key business pillars: Basis of Design/Specification, National Accounts, and Mechanical Solutions. Please reference this graphic to learn more about the senior managers spearheading each of these pillars and their responsibilities.
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We’re pleased to share that nearly 50% of Rep agencies have taken advantage of the new eLearning assets within our For The Pro® Training Academy! Have you checked them out?
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As we kick off 2025, we can’t help but look back on one of the highlights of 2024, our For The Pro® Photo Contest! We received so many amazing photo submissions of professionals posing with their Bradford White installations, and we loved seeing our loyal contractor customers showing off their hard work in the field. Thank you for promoting the contest with us, your help and participation made it our most successful to date. We hope you enjoy this highlight video showcasing the 2024 winners.
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This is a reminder that the 2025 wall calendars featuring our For The Pro® Photo Contest winners are still available for order. If you’d like one for your office, home, or to give out to customers, visit the ‘Literature Store’ in RepConnect®, located under the ‘Resources’ tab. Please note inventory is limited so there is a maximum of 25 calendars allotted to each agency location.
We’re pleased to announce that new segmented anode rod service parts are now available for purchase. These segmented anode rods are intended to be used as service parts and were designed to provide additional flexibility in low clearance applications where it may be difficult to remove and install a traditional solid anode rod.
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We finished out 2024 strong with training events and look forward to seeing a very full 2025 calendar. We strongly believe in the importance of training and the value it brings to our contractor customers, and we appreciate your shared commitment. A special shoutout goes to Signature Sales for entering the most trainings from November 27 through December 31, 2024! Please continue to enter all your training events here (including any trailer days), prior to the start of each event. If you need a training event adjusted, please reach out to BWC.Marketing@bradfordwhite.com.
Social media is a critical component to our marketing strategy. We made a big push in 2024 to grow our presence and were pleased to see our followers and engagement statistics continue to trend upward across all our platforms. Our commitment to keeping our customers informed and engaged through social media is just as strong, if not stronger, in 2025 and we know we couldn’t do it without your support. We appreciate you sharing Bradford White content on YOUR company pages and helping us spread the word about products, promotions and general company information.
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On December 26, 2024, DOE published a Final Rule in the Federal Register setting more stringent minimum efficiency standards for gas-fired instantaneous water heaters, which will apply to any such product manufactured on or after December 26, 2029. In this action the Department maintains their initial proposal from July 2023 that will require all these products to utilize condensing technology. More specifically, residential gas-fired instantaneous water heaters in the medium draw pattern will be required to meet or exceed a Uniform Energy Factor (UEF) of 0.91, while products in the high draw pattern will be required to meet or exceed a minimum UEF of 0.93.
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IN THE NEWS:
- My Heat Pump Water Heater Tour Across America | phcppros
- Bradford White Corporation showcases growing portfolio at AHR Expo
- Bradford White CEO, Bruce Carnevale, Shares on Regulatory Changes for Markets and Manufacturers – Southern PHC
- The Evolution of Water Heating – The Trade Talks – Apple Podcasts
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customers as training tools, but they are not to be posted on any publicly accessible web sites.
Shareable assets are clearly identified and many of these are available directly to wholesalers and
contractors through For The Pro® and bradfordwhite.com.
