Social Stats for Second Half of 2024

Social media is a critical component to our marketing strategy. We made a big push in 2024 to grow our presence and were pleased to see our followers and engagement statistics continue to trend upward across all our platforms. Our commitment to keeping our customers informed and engaged through social media is just as strong, if not stronger, in 2025 and we know we couldn’t do it without your support. We appreciate you sharing Bradford White content on YOUR company pages and helping us spread the word about products, promotions and general company information.

Here’s a snapshot of our social media statistics for the second half of 2024:

Instagram: From July 1, 2024, through December 31, 2024, our followers increased by 42% and our overall reach increased 276% as compared to the first half of the year.

Facebook: From July 1, 2024, through December 31, 2024, our total likes increased 14% as compared to the first half of the year.

X: From July 1, 2024, through December 31, 2024, our followers increased by 7.4% as compared to the first half of the year.

You can expect to see more video content this year, like our ‘Tech Tip Tuesday’ series, as well as other unique reels. As always, please continue to utilize the images and content we provide in our social media toolkits on RepConnect^®. Let’s keep climbing in 2025!