enewsletter – July 2025

The countdown is on! We’re a few weeks away from the launch of our new AeroTherm® G2 hybrid electric heat pump water heaters and to help you prepare, the Bradford White team will be hosting two virtual rep training sessions. These webinars will arm you with the information you’ll need to successfully support this new product, and ultimately your customers. The training sessions will be an hour long and will cover new product features and details regarding the launch timeline. You’ll also be able to ask the Product, Sales, and Marketing teams questions. Keep an eye out for an email with the webinar dates and times.
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We’re pleased to share that KM Sales is now representing Heat-flo, in addition to Bradford White water heaters, throughout its territory in Montana, Wyoming, Colorado, New Mexico, and parts of Texas. KM Sales has been a valued rep partner of ours for 13 years and this new opportunity is well deserved.

“I’m incredibly excited to be partnering with KM Sales,” said Cory Pittman, Regional Sales Manager – Western Region. “Their commitment to building a strong hydronics team in Colorado along with their continued dedication to Bradford White made this an easy decision. I’m thrilled to be working with a team so aligned with our values and vision.”

We’re thrilled to announce the return of our For The Pro® Photo Contest where we ask contractors to pose with their Bradford White installations and submit the photo for a chance to win. This year, the prize is a custom Bradford White Carhartt® backpack. The contest will run from August 4th through October 31st and we’ll once again pick a weekly winner. Please help us spread the word on social media using the graphics and captions provided in this social media toolkit. We can’t wait to see all the amazing work our contractor customers do in the field and know this year’s contest will be another success! Check out this recap video from last year.

This is a reminder that we’re updating the Bradford White Warranty Support business hours. Effective August 4, 2025, our Warranty Support team will be available during the following adjusted hours:
Monday – Friday 6:00 AM – 12:00 AM EST
Saturday – Sunday 6:00 AM – 6:30 PM EST

We’re committed to delivering world-class after-sales support that meets the evolving needs of our customers. The self-service tools offered in the Warranty Center provide customers access to coverage, registration, and the upgrade status of their water heaters at any time. The quick and convenient support of this resource reduces the need for 24/7 staffing. Additionally, after conducting a thorough analysis of our call data, we found nearly no calls came through between midnight and 6:00 AM. Please note that our Technical Support team will continue to provide 24/7 assistance to ensure critical support remains accessible to customers whenever needed.

We’d like to congratulate Mark Harris on his new role of President of Harris Atlantic Sales Ltd.! It’s been a pleasure working with Mark and the entire Harris Atlantic team over the past 25 years. Mark’s work ethic, dedication to his customers and deep industry knowledge is impressive and this promotion is well deserved. Best of luck in this new role, Mark, the Bradford White team supports you!

We had a strong second quarter for training events and as always, we thank you for consistently hosting and submitting your training sessions on RepConnect®. We place a great deal of value on training our contractor customers and it’s wonderful to see and feel your shared commitment. A special shoutout goes to Signatures Sales Inc, Rich-Tomkins Company, and Michel Sales for entering the most trainings in the second quarter of 2025! We will send another recap at the end of the next quarter.

We’re pleased to share that we’ve uploaded a new batch of BlueVolt® training courses on both RepConnect® and For The Pro®. The new modules cover a wide range of topics including information on our new AeroTherm® G2 Series, eF Series®, FTP contractor app, and tankless products. We know training is essential and are committed to continuously updating and advancing our online educational resources to help you be successful.

This is a reminder that the eF Series® calculator is available for you and your contractor customers on For The Pro®. This tool allows you to compare the benefits of installing eF Series® water heaters to other conventional water heaters. The calculator can be a helpful resource to boost your commercial sales.

Social media continues to be a critical component of our marketing strategy. Coming off a big push in 2024 to grow our presence, we’re excited to share that our followers and engagement statistics have skyrocketed across all channels. We’ve also elevated the content we’re posting by putting an emphasis on videos (like our biweekly Tech Tips) and creating our first ever social media influencer program. Please continue to follow along and share, we appreciate your support!

Here’s a snapshot of our social media statistics for the first half of 2025 compared to the second half of 2024:

Instagram: Total followers increased 39% and our overall reach increased more than 60%

Facebook: Total reach increased 5,392% and our total likes increased 10%

X: Total followers increased 11%

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