After several weeks of customer discussions and weighing your feedback on our new Commercial Buy Program, we have identified the following pieces of the program that will be modified due to competitive circumstances. These changes will be reflected in the new price book.
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We heard your request loud and clear! Based on direct feedback from the Rep Council, we’re happy to announce a new NoReply Reports solution to give you easy access to customer credit information. NoReply Reports will be sent out on Wednesday mornings to every rep agency. The reports will group all credits (PDFs) issued by customer number in their respective Sales Districts from the previous week. Please note a week is defined by Sunday to the following Saturday. You will have the ability to search your Outlook by CM#, Serial number, and/or Customer Name which will pull the associated weekly credit PDF report.
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We’re pleased to share that G&S Sales now represents Heat-flo, in addition to Bradford White Water Heaters, in Utah and part of Idaho. Preferred Sales Inc. is now representing Electro Industries in Ohio. Both agencies have been our rep partners for nearly three decades and we’re proud to help expand their portfolios.
“It’s been exciting to award new lines, and the technologies that go with them, to the right rep partners to better position Bradford White and our manufacturers’ representatives for future growth,” said Greg Eynon, Senior Vice President of Business Operations. “The selective combination of these technologies is well suited for reps that have the capability to provide more complete systems solutions. This is just the beginning!”
We’re pleased to announce that Ryan McAndrews, Senior Manager – Customer Service and Order Management, joined the BWC Marketing team as the new Wholesale Channel Marketing Manager on March 10, 2025. This is not only a new role for Ryan, but for the Marketing Department as well and the team is excited to have him on board. We know many of you worked with Ryan directly over the years and we can assure you you’re in good hands with his successor, Ashley Harrigan.
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We’re excited to announce the promotion of Jack Brody to Regional Sales Manager for Specialty Products in the Upper Midwest Region. Jack’s territory will encompass all districts in Region 4 including IA, IL, IN, KS, MI, MN, MO, ND, NE, SD and WI. In this new role, Jack will continue to work closely with you, our Manufacturer’s Representatives, and the Specialty Products Team to support sales initiatives for boilers, indirect fired water heaters, and tankless products.
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Our March promotion is underway and it’s pure MADNESS! To help spread the word about our Split Commission Program, we’re giving you a $100 VISA® gift card for entering a bid spec project in the Split Commission Program. This program runs through March 31st and is a great way to reward your team for their hard work in winning specifications, even outside your territory.
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Did you know that in 44 of the 50 U.S. states there are more commercial electric water heaters sold, shipped, and installed than commercial gas tanks? (Maine, Michigan, Minnesota, New Mexico, Wisconsin and California are the six outliers). In total there are more than 60% more commercial electric tanks sold than commercial gas units. Another fun fact: Nearly 25% of commercial electric tanks that are sold, shipped, and installed are less than 30 gallons. These are simple, shelf-item water heaters installed in every market that may not involve a custom element change. If they do require the element change, the conversion process is easy, just make sure you and your customers understand the process. This is an easy way to grow your commercial sales! Ask your Regional Sales Manager for market and model information for recommended stock for your customers.
There’s a new Prep the Rep® available now on RepConnect®. This latest edition focuses on understanding condensate in water heaters and is a useful resource to help keep you up to date on product information. We also archive all editions of Prep the Rep® so you can easily revisit previous bulletins!
We’re pleased to introduce a new Ultra Low NOx Spotlight Page on RepConnect®. This page is a one-stop shop for all the information you need related to Ultra Low NOx products as well as resources such as spec sheets, product images, selection guides and more. You can find the page under the ‘Product Info’ tab or click here to view it directly.
We’re excited to share our Infiniti® GS and GR tankless water heaters now have a new label. We redesigned the labels based on customer feedback and to more effectively display the Bradford White Water Heaters brand to the tankless market. The design is consistent with the label on our tank-type water heaters and we’re confident the alignment will increase brand visibility for potential customers. Keep an eye out for the new look!
Last month our team traveled to Orlando, FL for the 2025 AHR Expo. The show was wildly successful, and it was the first time the entire Bradford White Corporation family of companies was set up in one booth. We loved uniting our expanding portfolio of companies and showcasing our latest products and innovations to our valued customers as well as connecting with new people. Click here to watch our AHR 2025 recap video.
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Over the last few weeks, you’ve likely heard or seen water heaters mentioned in the news more than ever before. There are a number of fluid regulatory matters making headlines that could impact both tankless and commercial water heating solutions. Congress is reviewing one U.S. Department of Energy (DOE) regulation that deals with efficiency standards for tankless water heaters, and another regulation that could impact commercial water heaters is under legal review. The rulings are independent of one another. While the outcome of these reviews may not be resolved for weeks, if not longer, we wanted to provide an update on what we know now.
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Signed into law by President Jimmy Carter in 1975, the Energy Policy and Conservation Act (EPCA) has been a cornerstone for the federal government in setting energy policy for the past half-century. The law was the United States’ response to the 1973 oil crisis that saw energy supplies become largely unavailable, causing prices to soar for American consumers and businesses.
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