We are always working to support you, our valued rep customers, as best we can. Customer feedback plays a significant role in the decisions we make and with Ryan McAndrews settling into his new role as Wholesale Channel Marketing Manager, it’s the perfect time for some fresh input and ideas. If you haven’t already, please take a few minutes to complete this ‘voice of customer’ survey that we also recently sent via email. Your responses will help us better understand your needs, preferences, and expectations. Thank you in advance!
The countdown is officially on and as we approach the launch of our new AeroTherm® G2 heat pump water heaters, we want to make sure you’re equipped with the educational resources and product knowledge you need to support your customers. Our Product team will be hosting AeroTherm® G2 training webinars to teach you all about the new units. We can’t wait to go over the innovative new features and answer any questions you may have. Keep an eye out for a communication coming soon with details on how to sign up.
Michelle Lewnes-Dadas, President and Principal of Preferred Sales Inc., recently received the 2025 Alice A. Martin Woman of the Year Award from the American Supply Association. She was honored at the Women in Industry ELEVATE Conference in Miami, FL. As our longtime rep partner, we are extremely proud of Michelle and grateful for her dedication to Bradford White, her own company, her customers, and the industry at large. Click here for a special video about her big accomplishment
Earlier this month, the founder of our first-ever rep agency, Rich-Tomkins Company, turned 101 years old! Stew Tomkins celebrated the incredible milestone birthday in the office of the company he built, reflecting on his life, career, and legacy. We were lucky enough to be there for the big day and to interview Stew for a special project. When we asked about the secret to a successful business and a long, happy life, here’s what he had to say: Click here for video.
We’re pleased to announce that Taylor Alberts has stepped into the newly created role of Product Manager, Service Parts and Accessories. This position was formed as a direct response to customer feedback requesting an increased focus in this area. As we continue a period of significant new product launch activity, having a product manager dedicated to this category will improve service levels and help us develop new tools and technologies for an improved, more efficient customer experience.
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We’re thrilled to announce we officially launched a social media influencer program with two incredible contractors. Jake Cordero and Leon Garrett are our new Bradford White brand ambassadors. Jake owns Motherflushers Plumbing in southern California and Leon owns Kenco Plumbing and Gas in New Hampshire. We recently brought them out to tour our manufacturing facility and train at iTEC in Middleville, MI to learn more about Bradford White products and our company’s history. Here’s a recap of the trip. We’re excited to have Jake and Leon on board to help us grow our social media presence and reach more contractor customers. Make sure you follow them on Instagram and other platforms (@badmotherflusher and @kencoplumbingnh) for more Bradford White content!
On December 26, 2024, the United States Department of Energy (DOE) released their long-awaited final rule that was designed to govern energy efficiency for residential tankless water heaters throughout the country. In the final rule, DOE established an all-condensing standard for these products, requiring those in the high draw pattern to meet a minimum UEF of 0.93, and those in the medium draw pattern to meet a minimum UEF of 0.91. This rule would have applied to all of these products sold into the U.S. market beginning December 26, 2029.
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