Bradford White Canada Holds Training for New Reps

Last month, Bradford White Canada welcomed six new manufacturer’s representatives to its training facility in Halton Hills for a multi-day training event. The group included reps from Equipco British Columbia (Erik Leite) and Ontario (Nick Nano, Eric Pierce), Points West Marketing in Alberta (Cassandra Genereux, Charlie Glenn) and Jones Goodridge in Manitoba (Leslie Widish). They spent three days learning about the Bradford White story, features and benefits of Bradford White water heaters, regional market information, and sales strategies to target contractors, distributors, engineers, and builders. 

The group also learned about the theory of water heater sizing and left with a better understanding of how to navigate and utilize our robust offering of resources on RepConnect^®. Prior to attending, each new rep had to complete the Bradford White 100 and 200 series eLearning modules on RepConnect^®. Building on the foundation of those courses, the group leveraged lectures and discussions led by Graeme Gilbert and Damon Williamson, along with live-fire presentations by Errol Hibbard, to successfully complete the Introduction to Water Heating Seminar.

Special thanks to everyone who helped coordinate the training session, we hope the attendees left feeling knowledgeable and supported. We look forward to hosting more training events in the future to help prepare our valued reps for success. If you’re interested in setting up a training, please contact your Regional Sales Manager. Below are a few snapshots from the event.